Unexpected opportunities in the traces of the pandemic. As cities are shut down due to effects of the coronavirus and people rarely leaving their homes, air pollution drops and nature is making a comeback. The creators of luxurious swimwear brand Marwida sees possibilities.
LA skies are smog-free, Venice’s canals are clear rather than murky. Peacocks roam the streets of Dubai and dolphins appear swimming the Bosphorus in central Istanbul. When human presence disappears, nature returns, and fast.
”This shows that all is not lost in the struggle to save the environment, the oceans or endangered animal species.” says a positive John Magnér, CEO at Marwida.
Window of opportunity
”Soon societies all over the globe will be ready to open up again and restart their businesses. The opportunity to pursue eco friendly production has never been more present. Marwida has been into ecological solutions from the very start. We have created a new classic. Clean and elegant swimwear with long durability. The very essence of the brand lies in our sustainable relationship with the oceans. Our products are made from recycled plastic. And we donate a portion of every sale to efforts towards the survival of the coral reefs. To us it is only natural to continue on this track. Now we hope other brands and businesses can identify a way to start fresh” John adds.
”Going back to our old destructive courses would feel especially wrong now that we have seen close up that nature finds its way back, if we just let it.”
”If we are open to compromise our way of life in favor of more climate smart solutions, these new and welcoming changes in recovering nature could be here to stay.” says Anders Carleö, Creative Director at Marwida.
”Going back to our old destructive courses would feel especially wrong now that we have seen close up that nature finds its way back, if we just let it.”
Marwida is currently live with its very first line of luxurious swimwear. The Beach Line is made from 100% recycled materials turned into luxurious swim shorts.
More info about the brand at marwida.com
