There are two things that shaped me most growing up in our small town near Birmingham, England: being raised by my single mum, the strongest woman I know, and a perpetual desire to experience as much of our world’s natural beauty as I could squeeze into one lifetime.
As I got older, I realised why I felt such a deep connection to nature: wandering through a forest or along a beach is magic because of the perspective it brings – a reminder of what truly matters. The ideas that spark in those moments when it’s just you and Mother Nature. The urge to create louder, think deeper.
Passion for sustainability
It was in one of those moments that I fell consciously in love with our planet. I began fully educating myself on fast fashion – and its speedy destruction of our Earth. That’s when the joy I found in nature was met with another: sustainability.
Holiday Romance Store was born at this intersection of travel and caring for our world. It grew into a mission to create a timeless collection of swimwear pieces for the adventurer and our planet.
From recycled ocean waste to sustainable swimwear
It hasn’t been easy: I was an amateur entrepreneur learning how to start and manage a business from scratch, without funding. Not only did I want to create a brand – I wanted to create a brand that actively worked to protect our people and our Earth. One that avoided the trademarks of fast fashion: questionable manufacturing practices that are socially and environmentally irresponsible.
We developed our production cycle to be the opposite of this. Our swimwear is created using high quality nylon from recycled ocean waste, and we work closely with our manufacturing team, making sure they’re treated fairly and paid well.
Right now, we’re experiencing a global movement towards holistic self-empowerment of those who weren’t given the chance in the past – from owning your own business to getting in touch with your inner wild self. Our designs embody this lifestyle of purpose, created with all the colours of your life in mind.]
Holiday Romance Store is about falling in love with your journey and our planet. It’s about mindful consumerism and long-lasting romances with beautiful, sustainably swimwear.
Because when you’re wearing a piece of clothing that holds the right kind of story, you can go on to create the best story of your own, and our planet’s.
There’s a lot of work to be done, and we’re excited about it.
See more at: www.holidayromancestore.com
