The impact of fashion industry on the environment is enormous. Fashion week acts as the promoter of more consumption of environmentally unfriendly products. The environmental activists have come out strongly to oppose fashion week because of the belief that it celebrates systems of production and consumption that are not environmentally conscious. In February 2019, the activists formed a human blockade of London Fashion week demanding responsibility.
The players in the fashion industry should respond by heeding this call and organizing for sustainable fashion week. The entries to fashion week ought to be products that follow the cyclic economy in fashion, biodegradable, or recyclable. The participants must display innovative fashion solutions that help conserve the environment. They must show the consumers that fashion week can be part of the solution by championing discussions on how to improve the patterns of production and consumption.
Sustainable Fashion Week to Discourage Wasteful Consumerism
The opposition against fashion week is that it encourages increased consumption of the popular brands. The designs displayed during the fashion week are products of production systems that are not friendly to the environment. The purpose is to get people to buy more. The solution is found in a sustainable fashion week that seeks to discourage wasteful consumerism. First, the fashion firms must come up with luxury products with longer life cycles; hence, keeping these products in circulation for long. Secondly, fashion companies ought to act as intermediaries, between the sellers and buyers, for the secondhand fashion designs. To achieve this, the fashion houses should get their models to wear both new and older brands during the fashion week.
Sustainable Fashion Week Promotes Circular Economy in Fashion
Textile industry is one of the leading sources of land and water pollution. Textile dyeing applies toxic chemicals that end up in water bodies. Moreover, the used-up clothes are discarded to form garbage. The solution is not to shut down the fashion week. Rather, we can redesign it to act as a hub of ethical sustenance. This would help promote discussions on ethical production and consumption. For instance, the participants would consider advocating for the use of environmentally friendly textiles such as the new species of cotton that thrives on very little pesticides. Secondly, the fashion week must help create awareness on the need to shift to renewable sources of energy and materials. Recycling ought to be one of the core focuses of sustainable fashion week. Most of the fashion brands can be recycled through redesigning or reuse. Fashion week ought to promote these practices.
WE_THINKING EDITORIAL:
production: The.eco.studio
styled by: Emy Venturini
Ph: eleonoratrullo
hair & MUA: anngior
Ethical Model: madeleinewallace
Location: @thecanvasbyq NYC
All brands are Sustainable
